This module explores the emergence of the digital economy the has unlocked new opportunities, leading to the creation of new innovations in data driven industries. The new digital economy models have also accelerated with creative destruction of the existing models. The module will also review the digital economy current and future advances in digital economy models that have already created a global impact, particularly disruptive innovation in existing markets.
This module provides an in-depth knowledge of digital commerce and how digital commerce process of buying things online without human intervention works. It introduces the concepts and practical techniques for ecommerce. The digital business strategy, models, processes, opportunities in marketing, Customer Relationship Management (CRM) and procurement.
This module reviews challenges presented by new media, shifting media patterns, and divided consumer attention, with the optimal integration of marketing communications in the digital age. The module is designed to enable students to unlock the power of digital marketing taking advantage of AI and its unique strengths in digital communication combining and sequencing to the needs of the customer.
This module provides students with the skills and knowledge to succeed in the graduate employment market. Experienced Careers Consultants will guide students in developing a professional development plan. Seminar with industry representative will provide students with an insight in the recruitment process and procedures. The employability and careers team will organise a field trip to at least one employability event that students participate.
This module is designed to lay the foundation for understanding the accounting requirements of business organisations for internal and external reporting and decision making. It examines the financial accounting techniques for sole traders and limited companies. Students are also introduced to accounting information systems and how it facilitates various functions that helps to improve businesses level of competitiveness.
This module explores the principles of the business ecosystem how it functions the way business arrangement are formed business arrangements, the interconnection of different entities, the cooperation, the competence to deliver the goods and services to a target market.
Students will review the ecosystem model, different participants, organizations, how they create value for each other compared